If you want to do something, what’s stopping you?The thought of expanding my knowledge through training never left the back of my mind. When the opportunity came up to increase my skills set and join the Digital Mums course I jumped in feet first. I was very excited to join the course although a little nervous. I hadn’t studied for a number of years – and after having a baby, my sleep-deprived, stressed mind was not as good at retaining information than the olden days! Turns out, I wasn’t to worry. The course started, and before too long, we were asked to decide on a social media campaign to run. I chose the community campaign (I am passionate about people and the local area) and decided on the name ‘Bracknell Family Hub’ . This was essentially a campaign for ‘all things family’ in Bracknell, Berkshire and included information about things to do, parenting chat, meal ideas amongst other topics. I ran the campaign on Twitter, Instagram and Facebook. Digital Mums are a great advocate of ‘live learning’, so alongside the course content where I learnt the theory, I also ran my social media campaign.
Juggling with both handsThe most challenging aspect of the course was fitting in my campaign around my studies, work and looking after my family. I was very lucky to be supported by my wonderful fiance Carl (who must have wondered what I was doing when spending too many hours glued to my phone!). I did however learn how to manage this quite nicely using time management (Trello and spreadsheets) and scheduling (Hootsuite) tools so this helped. I’m also very grateful because as well as Digital Mums offering a Social Media Guide to help out with advice (contactable via a website called The Mothership), each student on the course was assigned into a peer group. There were 6 others in my peer group – ‘Social Animals’. I am pleased to call them friends as well as peers. It’s great to share our highs (‘Meghan Markle Day’) and lows (how to deal with trolls) with each other and our WhatsApp group has seen more messages in it than I’ve had hot dinners! But do you know what? I wouldn’t change it for the world. It just goes to show how much a support network can help you.
Slow, slow, quick, quick, slow!The course started off quite slow (eases you in gently) but then got intense. This is for good reason, as there is a lot of content to cover. You should put what you’ve learnt into practice as soon as possible (baptism of fire!). At times I felt like Indiana Jones running away from a boulder keeping up with things, but like every good movie (almost!), it all turned out quite well in the end. Some weeks were frantic and some were relaxed. Some of the topics covered during the course included:
- Content strategy design
- Identification of user personas
- Content curation and creation planning
- Social media platform management (creating posts, customer service)
- Building brand awareness
- Analytics / Insights and reporting against KPIs